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Automation in Digital Marketing
Automation is expected to be one of the biggest PPC trends in 2020. PPC automation is something heard very often in the world of Digital Marketing nowadays. Companies, marketers and agencies are continuously looking at ways to use automation in their digital campaigns. However, we cannot automate every single process of the digital marketing campaign. Tasks […]
Personalization: The Next Big Thing In Social Media Marketing
Personalized marketing is the next big thing in the arena of social media. By reaching your target audience with tailored personal and individualized messages, you are increasing the engagement rate with your audience on the social media platform. If you are in the e-commerce business, you might think creating personalized content for every customer is […]
Dynamic Remarketing – What, Why and How
Are you running an eCommerce store, fretting over the low conversion rates and thinking hard about how you can boost your sales? Are your Google Search and Display ads not bringing in much ROI? That’s exactly why you need to try out the recently introduced Google Dynamic Remarketing Ads. This is a comprehensive guide on […]
5 perks of Chatbots in Digital Marketing
In the movie ‘Her’, Theodore, a writer forms a deep relationship with an AI voice that he speaks to every day. He eventually falls in love with it. The AI here was realistic enough to make a human being develop feelings for it. Our AI technology hasn’t developed to that extent. We have applications that […]
What is Email Automation & Why it Matters
Let’s walk through the story of Busy Barry. Barry, who owned a traditional brick and mortar offline business, recently took the giant leap and ventured into expanding his business online. He read somewhere that emails are one among the most effective marketing channels grossing the highest ROIs and so he decides to re-engage with people […]
DIY Business Workflow Automations with Zapier
“Time is Money” said Benjamin Franklin in his book titled ‘Advice to a Young Tradesman’ back in the early 1900s. The phrase has stuck with us, especially within the business circles where every hour spent being unproductive is money lost. Time-saving has always been at the top of our list ever since the industrial revolution. […]
Advanced Tips to Build Your Social Media Brand
One of the easiest and feasible ways to grow your brand name organically is to invest time in building your social media profile. Working on your social media platforms ultimately yields conversions. It has other benefits too. An active social media presence is a way of telling people that your “brand” exists. Showing up constantly […]
10 Essential Shopify Apps to Increase Sales
You have started an online business, taken the aid of a reputed e-commerce company like Shopify to help you kickstart it, advertised your brands and products but you don’t see a prominent rise in your sales. What could be the reason? One could be that the channel of advertising may not be efficient enough. Here, […]
Pro Tips to Boost Your E-Commerce Conversion Rates
You have set up an online store for your business. You are getting hoards of customers visiting your website, availing its services and buying your products. You have taken the correct path. Sounds too good to be true, doesn’t it? That’s because it is. Not every customer who visits your website ends up making a […]
How to Construct an Efficient Email List in 2020
Looking to expand and promote your business online by keeping your clients updated, providing customized service and engaging with new ones? Are you worried about the technical know-how involved? You don’t have to bother about any of these anymore. Email list is here to the rescue. In today’s digital era, having a killer email list […]
