Content Writer cum Digital Marketing Executive

Summary

As a Content Writer cum Digital Marketing Executive, you will be responsible for creating high-quality, engaging content across various digital platforms while also contributing to our digital marketing strategies. This role requires a combination of strong writing skills, SEO knowledge, and digital marketing expertise to increase our online presence and reach our target audience effectively.

Key Responsibilities

1. Content Creation
   • Produce well-researched, informative, and engaging content for various digital channels, including blogs, websites, social media, and email campaigns.
   • Write clear and compelling copy for advertisements, marketing materials, and product descriptions for paid ads & meta ads.
2. SEO Optimization
   • Conduct keyword research to identify SEO opportunities and optimize content for search engines.
   • Implement on-page SEO best practices to improve organic search rankings.

1. Social Media Management
   • Develop and execute social media content calendars to maintain a consistent online presence.
   • Monitor social media platforms, engage with the audience, and respond to comments and messages.
2. Email Marketing
   • Create and manage email marketing campaigns to nurture leads and retain customers.
   • Craft compelling email content and subject lines to improve open and click-through rates.
3. Analytics and Reporting
   • Monitor and analyze digital marketing performance using tools like Google Analytics and social media analytics.
   • Provide regular reports and insights to optimize digital marketing strategies.
4. Collaboration
   • Collaborate with the marketing team to align content and digital marketing efforts with overall marketing goals.
   • Work closely with designers, developers, and other team members to ensure content and marketing materials are visually appealing and effective.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 1 year of experience in content writing and digital marketing.
• Proficiency in writing and editing, with exceptional grammar and spelling.
• Knowledge of SEO best practices and tools.
• Familiarity with social media platforms and best practices.
• Experience with email marketing platforms.
• Basic understanding of digital advertising & the ability to write compelling ads in paid ads & meta ads.
• Strong analytical and problem-solving skills.
• Excellent time management and multitasking abilities.
• Creative thinking and ability to generate new content ideas.