Increasing the click-through rates(CTR) is a challenge that anyone who advertises online faces. Let it be to help you raise the quality scores of your Ads, increase traffic, or gain visibility for a new product or service. Here are some tips that will help you increase the CTR of your Ads. Before that, let’s start with the basics.

Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. Check out our team. Let’s talk.

What exactly is a Click Through Rate?

Click-through rate is the ratio of how often people who see your Ad clicks them. It is useful to measure the effectiveness of your keywords and Ads. CTR directly affects your keywords quality scores. Google rewards good CTR with better Ad placement and reduced cost.

• How is it calculated?
• It is the number of clicks your Ad received divided by the number of times your Ad was shown. {CTR = Clicks /impressions x 100}

How to increase CTR?

There are many ways to increase CTR. One must always keep in mind that increased CTR is a direct result of improved targeting and ad relevance; so, improving CTR also means that you are working on improving these factors.

Here are some of the most effective and proven techniques we have been using. That being said, you have to experiment with each of these and see which techniques work best for you.

Number 1: Use Extensions

Adding extensions is one of the easiest ways to increase the click-through rate of your Ad. It will give you more space to display more information about you along with your Ads.

The most popular among them are

• Location Extensions
• Call Extensions
• Social Extensions
• Sitelinks
• Dynamic Search Ad Extensions
• Callout Extensions
• Structured Snippet Extensions
• Message Extensions
• Price Extensions
• App Extensions
• Review Extensions

With these Ad extensions, you will be able to give your customers more information about your product or service. It will also give you much more visibility on the web. If you are not using Ad extensions, it is time that you start using them.

Number 2:  Extended Text Ads

Another easy way to increase your CTR is by the effective use of extended headlines. The new expanded text ads have two headline fields instead of one we earlier had. Now you have up to 30 characters per headline instead of 25 characters. The headlines will appear next to each other, separated by a hyphen. One mistake that advertisers do is not using the full potential of this extended headlines.

Number 3: Effective use of display URL

Consider the display URL as part of your Ad copy. You can customize this URL

in order to make the Ad look more relevant. Put the main keyword that you have bid in the URL. This will help establish trust with your customer.

Number 4: Have a call to action

Create an air of urgency. You have to create an “ I have to buy this now” situation. This can be achieved by giving an attractive limited time offer. Use power words like ‘you’ and ‘free’ to make your customers take action.

In the above example, the 30% discount is a call to action for the searchers to click on your Ad and if everything goes right, buy from you.  

Number 5 – Keep testing

 The above tips will help you in increasing the CTR of your Ads. But do not take anything for granted. It is imperative that you test your Ads to find out that your targeted audience is responding well.

Keep in mind that your objective is not just to increase your clicks. You want the right kind of traffic that ends up in conversions. Test if the traffic you are getting is of the right kind. Optimize each stage of your campaign to get the maximum out of your PPC campaigns.

There are hundreds of tips out there to increase CTR for your Ads. We have included only the easiest tips in this post. If you have any doubts regarding PPC Ads, use the comment box below.

As always, feel free to reach out to us if you need any help with your digital marketing campaigns. That’s all for now, cheers!