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10 Oct 2019

Considering yourself as one among the audience, what are your thoughts about the advertisements you come across on a daily basis? Some are disruptive and intrusive. Some are just click-baits and completely irrelevant. And some are just plain annoying, aren’t they? This aversion towards advertisements stems from the notoriety that sales talk has garnered over…

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10 Oct 2019
M-Commerce for B2B businesses
Companies have always relied on building personal relationships to gain customer trust and build their businesses....
08 Oct 2019
Google Ads Quality Score
Google is constantly improving its user experience. If you’ve ever tried to rank your website higher on Google’s SERP, you’ll know that...
17 Sep 2019
What is Sonic Branding?
Here’s a fun activity for you. Try to remember a jingle or a tune from an ad you’ve seen. If you’re Indian,...
17 Sep 2019
Gamification in Digital Marketing
Swiggy, on their 5th anniversary, decided to celebrate by giving away offers and promotional codes. As a part...
17 Sep 2019
Amazon Headline Search Ads
We have reached the zenith of convenience in both shopping and retail business. All thanks to Amazon - the largest...
29 Aug 2019
Types of YouTube Ads
We all might have caught a whiff of the Despacito frenzy that spread on YouTube with the music video surpassing...
 
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