Why Digital Marketing is Not Just an Option Anymore

21 Mar 2018 | Sukhesh Vadavil
Why Digital Marketing is Not Just an Option Anymore

Most people have a misconception that digital marketing is only for big corporates and tech giants. The truth is that digital marketing is one of the most accessible and effective media for small and medium businesses to promote their business.

In the last few years, technology has exploded into our daily lives like never before.  Almost everyone now has access to the Internet. This has dramatically changed the marketing playing field as well. Being a digital marketer, I am asked this question a lot. Why should I try digital marketing? Here, I am going to list out the reasons why you should start digital marketing immediately.

Your customers are online

Customers are now more connected to the Internet than ever. Most of us today research the products on the internet before making a purchase decision. They mainly rely on search engines, brand websites, Social media, and customer reviews to make an informed decision. In order to influence this audience and reach your potential customers, it is important that you have a strong online presence. This is why you need to go online at the earliest.

Your competitors are online

Technology has changed the way we do business. Everything is now available online and is just a click away. This has prompted even traditional businesses to find a place online. If you haven’t made an online presence yet, your competitors now have a clear advantage over you. Businesses nowadays use multiple digital marketing strategies to influence the purchasing decision of their customers.  

It is affordable   

Digital marketing is not reserved for big companies or corporations. By being careful about your digital marketing strategies, you can save big.

It is far cheaper than traditional marketing methods like advertising on television, magazines or other print media. The alternative in digital marketing is much more cost-effective.

Strategic marketing through online ads, emails, social media and SEO driven content can cost only a small percentage of what it cost to do the more traditional marketing strategies.

The web is a convergent medium

The web has a unique advantage over all other traditional media. It can show video, text, images, audio, infographics, and all other forms of communication to effectively convey the message to your potential customers.

If you watch an Ad on traditional TV, you may need to go to a store to purchase it. The same applies to radio. A newspaper Ad converts a prospect into a lead only when he picks up the phone to call or visits the office directly.   

But on the internet, you can intelligently design your content to educate, entice or entertain the audience and make them covert without even leaving the medium.

It gives better Return on Investment

When comparing the ROI of digital marketing with traditional media, the former gave more ROI that the later on an average.   

For example, an effective online content strategy and execution may turn out to be very cost effective than investing thousands of dollars on traditional media. Marketers who use quality, relevant and targeted content with a focus on conversion is more likely to experience a positive return on their investment.

Easy to track your investments and  campaigns

When it comes to marketing, tracking your campaigns and ROI is very important. It will help you identify which tactic is working and which is not. With this data, you can accurately optimize your campaigns and make it more successful.

On the other hand, you never know whether the billboard you placed on the main junction brought you any business or was it the new radio ad that generated some good quality visits that week. If both helped, you still can’t measure the percentage of their effectiveness.

You can improve your customer relations

Another most important reason for you to use digital marketing is that it improves your customer relationships. Unlike traditional media which is a one-way medium, digital marketing is a two-way medium where customers can interact with you in real time. This can help you answer customer questions and address their problems real quick before it escalates.

Having a strong presence on social media and by managing it carefully, you will create a reputation for being easy to engage with. This will have a positive effect on your sales.

Your customer reach increases

With traditional marketing strategy, your customer reach is limited. If you need a global reach, you will have to spend a fortune on it. This is where digital marketing comes to your rescue. You can have a global reach for your products and services at an affordable cost. You can also target your audience as you deem fit. Another catch is that It can be accessed from a multitude of platforms at any time.

It is flexible

While marketing on traditional media such as print and television, there is no room for error. If you make a mistake, you are doomed. In digital marketing even if you have made a mistake, you can rectify it immediately.

On a closing note

The simple reason why you should do digital marketing is that it is no longer an option. You have to do it in order to stay in the game. It is a matter of survival after all. Go digital today!

 

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