www.rareitis.com,by Anooja International, is an online market place for rare products made in different states of India with basically two categories, viz; Indian artifacts and Indian Handlooms and clothing. These products, mostly specific to a geography or a region having a national and international appeal are made across India from Kashmir to Kanyakumari, Assam to Kutch, showcasing the diversity and richness of Indian culture. These products are generally made from materials found locally, and are crafted by skilled craftsmen who have inherited the skill traditionally from their forefathers who have nurtured these rare arts for centuries. They are diverse, rich in history and religion, and mostly reflects the influence of different empires.

Throughout centuries, Indian artifacts, handlooms and other traditional hand made products have been embedded as a culture and tradition within rural communities of India. As far as art and culture are concerned, India features amongst the culturally rich countries in the world. The country is fortunate enough to possess some highly skilled artisans who have nurtured these art forms for centuries. They have increased the fame of Indian handicrafts around the globe. Many rural people still earn their livelihood from their creative pieces of art. India is a manufacturing hub of varied kinds of handicrafts, which are popular even in international markets.