Category: digital marketing
15
Dec
2020
Barnacle SEO: Leverage the authority of top-ranking websites
Everything on the internet today is concerned with SEO, Rankings, Organic traffic, etc. This can be seen as an indicator… read more...
04
Dec
2020
Microsoft Clarity: The next-generation analytics tool
To all the Analytics enthusiasts out there, Microsoft recently announced a free analytics tool named ‘Clarity’. Hurray!!! With this new… read more...
10
Nov
2020
The Complete Guide to Facebook Dynamic Ads
Consumers these days are so immune to ads that there arose a need for marketers to hit them with a… read more...
10
Nov
2020
JavaScript SEO: The Things You Need to Know
JavaScript is a programming language that can be used to design interactive and dynamic web pages. It operates on the… read more...
02
Nov
2020
Localization for Increased Customer Retention
The major goal of any business establishment is to deliver the best possible output to clients and customers. It would… read more...
30
Oct
2020
SEO Trends in 2020: How to Get on Top of Google Search?
SEO is a very important strategy for businesses today, irrespective of the industry they belong. Optimizing a website with keywords… read more...
28
Oct
2020
What Type of Backlinks Does Your Business Really Need Right Now?
Search engines estimate a website’s worth by evaluating a lot of factors. Among them, backlinks have been an important factor… read more...
22
Oct
2020
Real Estate SEO: 15 Tips to Boost Local Search
The new contactless world regime has taught us how important and significant the online sphere is. The importance of virtual… read more...
20
Oct
2020
10 Best Blogging Platforms to Help You Get Content out in the Wild in 2021
Social media platforms and video hosting platforms like YouTube are thriving, yet there is a space for blogging in 2020.… read more...
20
Oct
2020
10 Tips to Create a Killer Video Content Strategy
Videos work wonders when it comes to expressing and narrating an idea. People find it convenient to connect with video… read more...
20
Oct
2020
How to Effectively Use Location-Based Marketing Strategies for Your Business?
Location-based marketing is not a new marketing strategy on the internet. Businesses have been using it for a long time… read more...
16
Oct
2020
What’s New: Google Analytics Update
Google Analytics has been an efficient online tool in providing you with complete information concerning your website which further helps… read more...
16
Oct
2020
12 Tips to Increase Facebook Lead Quality
The motive of running lead generation campaigns is to gain quality leads. Collecting too many leads isn’t the achievement, instead, … read more...
16
Oct
2020
How to Master Blogging on Shopify?
Why Should you be Blogging on Shopify? Blogging has become a huge part of an eCommerce marketing strategy. But many… read more...
05
Oct
2020
11 Smart Ways to Monetize a Website
Running a website continually consumes your time, effort, patience, and money. Monetizing your website is the only way left besides… read more...
05
Oct
2020
How to Track Social Media Traffic With Google Analytics?
You run social media accounts for your brand/business to get noticed, drive traffic, capture leads, and finally turn them into… read more...
01
Oct
2020
10 Easy Ways to Improve Your Email Open Rate
If you’re running a brand or business, email marketing campaigns is that facet of digital marketing strategy that cannot be… read more...
07
Sep
2020
How to Set Up Google Analytics in Shopify and Pull Transactions to Google Ads?
Are you someone who wants to run Google Ads for your Shopify store? Do you feel unsure about how to… read more...
04
Sep
2020
How to rank well on Amazon?
Amazon, the world’s eCommerce giant, has grown massively over the years. It has evolved greatly to help a lot of… read more...
03
Sep
2020
Bing Ads vs Google Ads – Where you should spend your money on?
Online advertising on search networks is a common part of a digital marketing strategy. At times, it's confusing to choose… read more...
07
Aug
2020
A Step-By-Step Guide to Dropship on Shopify
As a seller, are you looking for ways to avoid the hassles of buying, stocking, and sending products to your… read more...
31
Jul
2020
The Complete Guide to Setting Up a Facebook Page for Your Business
Facebook is now a great platform where businesses thrive. The reason for this is a no-brainer; it has over 2.5… read more...
31
Jul
2020
What are Google Ads Attribution Models and How to Use Them
Google Ads attribution models can be tricky to explain, but I’m going to try and explain it in the simplest… read more...
21
Jul
2020
How to list products on Amazon?
Selling on Amazon is a great idea. You obviously agree with that, that is why you’re here! Most people choose… read more...
16
Jul
2020
Using LinkedIn’s New Company Targeting Options: Category and Growth Rate
LinkedIn is one of the best platforms out there for B2B advertising. And they’re always rolling out new updates that… read more...
16
Jul
2020
Personalization: The Next Big Thing In Social Media Marketing
Personalized marketing is the next big thing in the arena of social media. By reaching your target audience with tailored… read more...
15
Jul
2020
How to Start an Online Business in India in the wake of Covid-19
The pandemic created by Covid-19 has adversely affected people from across the world. People’s lives have taken a turn for… read more...
06
Jul
2020
How to Sell on Facebook in 2020
Facebook is the largest social networking platform in the world. It has come a long way since its inception inside… read more...
06
Jul
2020
How to Advertise on Pinterest – A Guide
Pinterest is a great place to advertise lifestyle, clothing, food-related brands. Any product that can be advertised using beautiful pictures… read more...
06
Jul
2020
Instagram Stories: How Brands and Influencers are Using it (And You Can Too)
Millennials want their family, friends, colleagues, bosses to be updated with their day-to-day activities - be it personal or professional.… read more...
02
Jul
2020
How To Remove URLs from Google Search Results?
If you feel the need to remove or delete URLs from search results, you cannot simply click and select the… read more...
01
Jul
2020
How to Create a Persuasive About Us Page that Converts?
The About Us page is a web page that is as important as any product or service page, yet not… read more...
01
Jul
2020
How to Create Effective Social Media Guidelines for Your Business?
Almost 95% of web users are actively engaged on social media. Your friends, family, and co-workers are all spending hours… read more...
30
Jun
2020
10 Web Design Mistakes to Avoid
Suppose you are a customer who wants to buy a product from an online store. What will you expect when… read more...
29
Jun
2020
Cumulative Layout Shift – Explained!
Imagine you’re waiting for a website to load on your phone. As it loads, you see a button that you… read more...
29
Jun
2020
Advanced Tips to Build Your Social Media Brand
One of the easiest and feasible ways to grow your brand name organically is to invest time in building your… read more...
23
Jun
2020
10 Ways to Make Your Site More Accessible
Accessibility is one aspect of website growth that determines the limits to which a person could consume your website content.… read more...
19
Jun
2020
Instagram Bio Ideas: 8 Steps to Crafting the Perfect Copy for Your Brand
Your Instagram bio is one of the first things that a person sees when they visit your Instagram page. It… read more...
18
Jun
2020
How to Troubleshoot your Facebook Pixel
As a marketer, you certainly want your business to do well in the industry. What better way than promoting it… read more...
02
Jun
2020
The Complete Guide to Using Google Search Console
An error appears on your screen. Your website is facing issues. It would have been amazing to have a software… read more...
02
Jun
2020
SEO Tips to Rank Your Shopify Store in 2020
You have an amazing product to offer and have developed an eCommerce store on Shopify with cutting-edge design and features,… read more...
27
May
2020
How to increase the page speed of your website?
A website visitor doesn’t appreciate slow loading pages. A lot of surveys prove the fact that people aren’t willing to… read more...
22
May
2020
7 Things to Check When Your Organic Traffic Suddenly Drops
One day, your usually free-flowing organic traffic stops its incoming signal and your website’s performance starts taking the downward direction.… read more...
22
May
2020
How to Create Rich Snippet in Google Search Results?
Google crawls a webpage primarily to find out if the contents of a webpage are credible, and further index your… read more...
21
May
2020
How to Write a Killer Digital Marketing Case Study 101
If you want your agency to influence, inspire and help other marketers in growing their own entrepreneurial businesses, a case… read more...
21
May
2020
Why Should You Make Podcasts a Part Of Your Digital Marketing Strategy?
If you are a business owner, you will be always behind diverse ideas to add to your marketing strategies. Content… read more...
20
May
2020
10 Essential Shopify Apps to Increase Sales
You have started an online business, taken the aid of a reputed e-commerce company like Shopify to help you kickstart… read more...
20
May
2020
Best SEO Tools for Auditing & Monitoring Your Website in 2020
SEO is one of the most important factors that can help your website rank at the top of Google’s SERP.… read more...
19
May
2020
7 Easy Ways to Improve Your Retargeting Facebook Ad Campaigns
As an advertiser, you would never want your audience to remain mere “window shoppers”. Converting an impression/reach to a customer… read more...
19
May
2020
9 Effective Tips to Efficiently Work From Home
A work from home job may sound like a golden opportunity to many of you. No hassle of going to… read more...
18
May
2020
How to List Products on Flipkart for your E-Commerce Business?
Flipkart has emerged as one of the leading online establishments when it comes to the e-commerce industry. As a seller,… read more...
18
May
2020
10 Reasons Why Your Facebook Ads Campaigns are Failing
Facebook Ads is the first thing that comes in anyone’s mind when there is a question of where to advertise… read more...
12
May
2020
Pro Tips to Boost Your E-Commerce Conversion Rates
You have set up an online store for your business. You are getting hoards of customers visiting your website, availing… read more...
06
May
2020
Your Guide to Writing Amazing Instagram Captions
“A picture is worth a thousand words”. It is a common, day-to-day phrase that all of us have heard. But… read more...
05
May
2020
10 Ways to Drive Your Website Traffic in 2020
You have a great product/service to offer and have meticulously put up a website for it. Now, these efforts pay… read more...
24
Apr
2020
How to make the most of your Google Ads search term report?
Every digital marketer aims to run campaigns efficiently without wasting money. They expect a high conversion rate, quality clicks, and… read more...
22
Apr
2020
How to Construct an Efficient Email List in 2020
Looking to expand and promote your business online by keeping your clients updated, providing customized service and engaging with new… read more...
14
Apr
2020
COVID-19: A Great Opportunity for Digital Transformation
Whoever thought that one man alone can't change the world, has never eaten an undercooked bat. Jokes aside, we're going… read more...
13
Apr
2020
How to Fix High Click Rates but Low Conversions in Google Ads
Are you running Google Ads for your business and wondering why your ads are not converting despite having great click… read more...
30
Mar
2020
Social Proof in Ads – Tips and Why You Need It
Imagine you’re about to make an online purchase. Or you’re checking out a service on the internet. What’s the first… read more...
30
Mar
2020
How to Create Ads That People Love
There are so many ads out there, it’s unbelievable. Businesses thrive on ads. It’s how they get their messages across… read more...
03
Mar
2020
Small Businesses and Digital Marketing
One of the worst mistakes you can make as a small business owner in 2020, is to stay away from… read more...
02
Mar
2020
Dynamic Remarketing – What, Why and How
Are you running an eCommerce store, fretting over the low conversion rates and thinking hard about how you can boost… read more...
03
Feb
2020
Google Trends for Digital Marketing
Google Trends is an online tool, that analyses the popularity of keywords or phrases searched on Google. It does not… read more...
23
Dec
2019
Tesla Cybertruck – A Lesson in Branding
If you weren’t living under a rock for the past few weeks, you would have heard about Tesla’s latest product, the… read more...
20
Dec
2019
Why Do We Need Buyer Personas?
If you’re into digital marketing, you must have heard about the term “buyer persona”. Businesses spend a lot of time… read more...
29
Nov
2019
The Best Social Media Marketing Tools
AirAsia used to be just another airline company that a few people had any idea existed. They had a little… read more...
29
Nov
2019
Digital Marketing in the Tourism Sector
What is the very first thing that you would do if you had to travel somewhere far? Someplace that you… read more...
21
Nov
2019
Automation in Digital Marketing
Automation is expected to be one of the biggest PPC trends in 2020. PPC automation is something heard very often in… read more...
25
Oct
2019
Introduction to YouTube Studio beta
Chances are you’ve probably wanted to create YouTube videos at least at one point in your life. I’ve had fantasies… read more...
10
Oct
2019
Google Ads Quality Score
Google is constantly improving its user experience. If you’ve ever tried to rank your website higher on Google’s SERP, you’ll… read more...
10
Oct
2019
What are Advertorials?
Considering yourself as one among the audience, what are your thoughts about the advertisements you come across on a daily… read more...
10
Oct
2019
M-Commerce for B2B businesses
Companies have always relied on building personal relationships to gain customer trust and build their businesses. They have thrived by… read more...
17
Sep
2019
What is Sonic Branding?
Here’s a fun activity for you. Try to remember a jingle or a tune from an ad you’ve seen. If… read more...
17
Sep
2019
Gamification in Digital Marketing
Swiggy, on their 5th anniversary, decided to celebrate by giving away offers and promotional codes. As a part of their… read more...
17
Sep
2019
Amazon Headline Search Ads
We have reached the zenith of convenience in both shopping and retail business. All thanks to Amazon - the largest… read more...
29
Aug
2019
Types of YouTube Ads
We all might have caught a whiff of the Despacito frenzy that spread on YouTube with the music video surpassing… read more...
29
Aug
2019
Introduction to Generational Marketing
Imagine you’re creating an ad for a trendy pair of shorts. The USP of these shorts is that they are… read more...
29
Jul
2019
Google Ads Keyword Research: A Quick Guide
Many years back when I was scrolling through a random webpage, I came across an ad for a product. What… read more...
04
Jul
2019
5 ways Micro-Influencers can Up Your Marketing Game
The basic identification factor of a micro influencer is that they will have between 2000 and 50,000 followers on a… read more...
04
Jul
2019
5 sure-fire Approaches to Optimize Ad Targeting on Facebook
“Present the right stuff, to the right people, at the right time”. This is the basic agenda of any marketer… read more...
26
Jun
2019
Using Google Analytics Data to Improve Your Marketing
Imagine you start a small flower shop in your locality. You want to let the locals know about your business,… read more...
14
Jun
2019
Perfecting Post-Click Optimization
Before we begin, let's come to terms with some hard facts: “Around 96% of Ad clicks do not convert.” Shocking,… read more...
15
May
2019
Perks of Predictive Analytics in Marketing
Predictive intelligence isn’t exactly an avant-garde approach. For decades, analytics tools have been utilized by businesses to monitor and ‘predict’… read more...
15
May
2019
Display Ads Vs Emails: Which Works Better for Retargeting?
Imagine that you walk into a retail clothing store, try on a few apparels and finally decide to buy them.… read more...
06
May
2019
How to Write Marketing Case Studies that Convert
Who would have imagined case studies as one of the oldest constructive methods of content marketing? According to Boast, more… read more...
03
May
2019
The Incomplete Guide to Psychology in Digital Marketing
This is a guide. A guide to human psychology. It’s also about digital marketing. But it’s incomplete. You are going… read more...
24
Apr
2019
Beginner’s Guide to Google Tag Manager
Since its arrival in 2012, Google Tag Manager (GTM) has been a handy tool for many marketers. This tool helps… read more...
18
Apr
2019
10 Ways to Reduce Cart Abandonments and Maximize Conversions
Imagine being a store owner. Relief is seeing your customers standing at the checkout queue with their shopping carts full… read more...
03
Apr
2019
The What, the Why, and the How of User ID Tracking
The User ID Tracking feature of Google Analytics is essential to track the activities of a single user across multiple… read more...
29
Mar
2019
A Realtor’s Digital Marketing Manual
A man, wealthy and wise, once went to buy a house. It was located across the river that flowed like… read more...
12
Mar
2019
Digital Marketing Strategies of the World’s Richest Man
Amazon founder and CEO, Jeff Bezos was recently announced the World’s Richest Man. He is richer than he has ever… read more...
28
Feb
2019
8 Effective YouTube SEO Approaches
YouTube is plausibly the biggest online video platform. YouTube is the site with the most traffic after Google. comScore has… read more...
31
Jan
2019
Facebook for Realtors: The Value of Lead Generation
In a nutshell, the elimination of a landing page, the provision of a secure online environment, and a prefilled form… read more...
22
Jan
2019
Make Your Event a Resounding Success with Facebook Ads
Event organizers have evolved past the era of using flyers, newspapers and other mainstream media for their event advertisements. A… read more...
23
Nov
2018
How to Make Facebook Ads Work for You in 2019
To say that ‘everyone is on Facebook’ is no longer an overstatement. In this day and age, individuals from all… read more...
17
Jul
2018
Behavioural Targeting: Reaching those who need you!
Have you ever wondered how you started seeing ads about a particular product soon after you looked at a similar… read more...
25
Jun
2018
Stop Making These Mistakes When Advertising on Facebook
Have you tried advertising on Facebook and have little idea as to why you haven’t got the expected results or… read more...
08
Jun
2018
How big is your negative keyword list?
All of you must have heard the term “Keyword” over a zillion times. That’s because keywords are the epicenter of… read more...
08
Jun
2018
Which Google Ads campaign type is best for you?
If you are new to Google Ads, you might get confused with all the campaign types available with Google. The… read more...
08
Jun
2018
An Easy Guide to Different Match Types in Google Ads
Google Ads is one of the best tools to drive traffic to your products or services. In order to take… read more...
17
May
2018
PPC Ads: Use Geographic Targeting the Right Way
Imagine that you are a local car dealer who has exclusive rights to selling a particular brand in your area.… read more...
03
May
2018
Deadly Keyword Research Mistakes to Avoid
Keyword research is one of the most important aspects of PPC campaigns. The first step a digital marketer takes when starting an… read more...
03
May
2018
Why are PPC Ads Important for Small Businesses?
An important component of online marketing success for small businesses is undoubtedly PPC Ads. It is the easiest and the… read more...
03
May
2018
Quora; Another Platform to Promote Your Business Online
Okay, you are running a business and are looking for ways to advertise online. You ask digital marketers like us… read more...
18
Apr
2018
7 Killer Tips to Generate B2B Leads for Your Business
I hear people often say, B2B marketing is difficult. If you ask me, B2B marketing is more like fishing with… read more...
04
Apr
2018
The Secrets of Writing Google Ads Copy that Sells
When it comes to online search advertising, Google Ads is the undisputed winner. Everyone wants to run a successful PPC… read more...